Guy Kawasaki
Author
Publisher
Portfolio
Pub. Date
2004
Physical Desc
xii, 226 p. : ill. ; 24 cm.
Language
English
Description
"It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? [In this book, the author] offer[s] the essential guide for anyone starting anything, from a multinational corporation to a church group. ......
Author
Publisher
Portfolio/Penguin
Pub. Date
2015.
Edition
Revised and expanded edition.
Physical Desc
x, 326 pages : illustrations ; 25 cm
Language
English
Description
Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.